Mark_Seaton
Only a short 5 weeks after the fun we had here in Chicago at Axpona, we will soon be on our way to Newport Beach/Irvine California for our first year exhibiting at T.H.E. Show Newport Beach, located across the street from John Wayne Airport (SNA).  We will be in the Hilton Room 635.  THE Show runs Friday, May 29th - Sunday, June 1st.
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With more than a few requests by customers and fans, and being able to mostly scale our huge Axpona display to a room 1/3rd the size, I was able to find a suitable room at the end of the hall with and empty room between us and our only neighbor.  We will be bringing 5 Catalyst 8Cs on our to be released matching stands (with locking plate), set up around a 65" flat panel with 2 F2-slaves filling in the bottom end powered by our new external SS2-8000 amplifier first mentioned in the Axpona 2014 thread:
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One big help in pulling off this show will be the help and participation of our amplifier designer/OEM, SpeakerPower, who is only a 5 minute drive from the show.  Brian and staff who build the many amplifiers for the subwoofers & speakers you enjoy will be helping in the room through the weekend.  I know many of them are as excited to hear what the products they build & test every day turn into just as much as many of you are.  A big thanks for their support at the show.

We will again use iRule to control the system and I now have a better grasp of JRiver to queue up demo material using the Baetis Audio Revolution II media server which is even quieter than my external storage drive.  We will also have an Oppo BDP-105 at the ready as a quick means of playing media and SACD without having to rip anything to the PC.  We will be bringing the 6 large acoustic panels we fabricated (33" x 60" x 6" each) for the last show to tame the tough acoustics, and I'm determining if we'll be able to fit any additional devices from GIK who will also be attending the show and helped out with our Axpona display.

I am very much looking forward to putting faces to names, forum handles and e-mails, while also shocking those who've never experienced what we offer. [thumb]  I'll attempt to give the neighbors some more warning at this show, but I'm intending to let the system stretch its legs at 6PM on Saturday for 10-20 mins similar to what we did at Axpona.  Hopefully no one calls security or thinks there's an earthquake going on. [cool]

Hope to see you there!
Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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Mark_Seaton
Sure enough...  I couldn't resist fully utilizing the SS2-8000 amplifier's ability to drive FOUR SubMersives. [eek]  

With all 4 rosenut SubMersive F2's fresh from the Axpona demo, they were begging "put me in coach!" and I couldn't resist.  It doesn't take up any more floor space and helps with the vertical modes... right? [cool] 

Ok, let's be honest... a 6' tall subwoofer is just fun, and 2 make for twice the fun:

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Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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gpburns
This is great - I have been bragging up your gear for years to great buddy of mine,
he is not far away - he will be going to show - hoping the room is decent.
He has never heard Seaton's, only me going on and on.   
Will get him to introduce himself.
Gary
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Mark_Seaton

gpburns wrote:
This is great - I have been bragging up your gear for years to great buddy of mine,
he is not far away - he will be going to show - hoping the room is decent.
He has never heard Seaton's, only me going on and on.   
Will get him to introduce himself.


Much appreciated Gary.  I look forward to meeting him.

It is a small room, so expectations should probably be appropriate, but we will be making more efforts than most to control things.  We'll have 6 of the large panels we built up in house which are 5.5" thick of acoustic cotton having a 32" x 48" area of treatment standing 5' tall.  This is the same treated area as 8 very thick 2' x 4' panels.  I'll also have 2 of the thinner but 5' tall FreeStand Panels from GIK.  This should help greatly in the 13' x 17-20' deep hotel room. Plans for this show should also allow me more time to calibrate a dial in the system.  I'm cautiously optimistic. [thumb]

Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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BroXteN
Hi Mark,

Been a huge fan of your work for YEARS and have long decided to have a full seaton setup in my future, despite actually never hearing a speaker being from southern california. Extremely excited to finally hear what Seaton products, especially the submerssive, can do.

Your initial post talked about really opening up the speakers for a demo at 6 on Saturday, is there any way to reserve a couple seats for this? Or will there just be a line for demos and we will have to plan to try to get into this session?
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Mark_Seaton
It's been a very busy weekend with many newly initiated into just what's possible from a home sound system. [cool]

Here is a great shot of the room taken by rayjr from AVS:
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We had some silly fun at 6PM yesterday with plenty of adults just giggling and shaking their heads when we really let things loose to see what 4 SubMersive F2's could do in a small hotel room.
Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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FOH
Nice, wish I was there  [thumb]

I trust all went well, and excited to hear more. 
Cool pic 

I'm guessing the ratio of room treatment to room size was more appropriate and allowed for a greater experience. That's a nice system.   
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Mark_Seaton
FOH wrote:
Nice, wish I was there  [thumb]

I trust all went well, and excited to hear more. 
Cool pic 

I'm guessing the ratio of room treatment to room size was more appropriate and allowed for a greater experience. That's a nice system.   


Finally back in the office this afternoon after a long weekend, lots of packing up and travel back to Chicago.

The treatment certainly helped a LOT in the room and looked fairly significant, although the AC unit at the front left of the room really limited some of our placement options for the big, thick panels.  The room still could have used a good deal more treatment on the front wall and ceiling, but we were able to pull off a pretty impressive presentation.
Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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Mark_Seaton
There have already been a few reports such as this post on AVS in the SubMersive thread:
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It was nice to meet Mark Seaton and Scott Wilkinson with the other Los Angeles AVS guys at THE Show, in Newport Beach yesterday.  
 
Mark's "let the dogs out" demo at 6 PM on saturday was an eye opener.  For years I've heard people talk about deep bass in the depth charge sceen from U571 and the pod scene from War of the Worlds.  I can't count how many times I've seen these clips at CEDIA, in dealer's showrooms, previous audio shows, and in various home theater systems. I thought they usually sounded great but nothing worth raving about. Up until now, the best I'd ever heard these clips was with Dr Hsu on dual VTF-15H's AND dual VTF-3 Mk4's at the same time in his very small demo theater at Anahiem which was fairly impressive. 
 
Mark's demo blew them all away! [eek]
 
I'm born and raised in LA, but I can tell you the room floor, walls and ceiling shook more intensely than any earthquake I've experienced in 50 years (I seriously wondered if Mark's liability clause in his show contract was going to cover any residual structural damage discovered by the Hilton management after the show).  I've read about how really low 5Hz - 7Hz at high decibels can cause muscular contractions in your gut but never experienced that until yesterday.
 
Mark had the mains turned up to match the output from the subs and the sheer volume was overwealming. 2000w x 5.1 for the cats and 8000w+ for the eight 15" drivers in the subs at 90% efficiency makes 2 kilowatts output in a hotel room a bit larger than a king sized bed.  Truth be told, when I go to Arclight for the Atmos theater, sometimes they have the sound turned way above reference levels for an action adventure blockbuster and I put paper wadding in my ears to protect my hearing (went to enough rock concerts in my youth, want to preserve what hearing I have left). I thought about doing that after the first minute or so but decided to not wimp out, besides I was having too much fun!  Either way I felt lightheaded till a couple hours later.
 
Mark said the whole sub/amp setup was "just under $10 grand". For comparison, the MBL demo theater was in the main floor ballroom with around a million dollars in MBL extreme mains with their bass towers, multiple MBL surrounds and JL Gotham subs around the room all driven by a bevy of giant MBL mono blocks.  Granted the room size was different, but the visceral subteranian pressure and sheer dynamic range of Mark's demo was a magnitude above the MBL/JL Gotham's.  Now that's bass! [tongue] 


The reference to high levels were mostly related to the U-571 demo which on any system is very startling once the gauges and pipes start bursting, and the Blue Man Group Complex track which was very intense dynamics.  Of course we never went near these levels when doing the demos through the course of the 3 days.  This was during the extremely over the top, end of day demo at 6PM on Saturday, where everyone was given plenty of warning.  The bass levels I pushed up to were well into the range of a full body massage, physical experience.  The just under $10k comment was *including* the $1200 premium for the rosenut SubMersive F2's, the $800 premium for the F2 vs. HP versions, and the $300 premium for the outboard SS2-8000 amplifier.  The entire 5 speaker, 4 subwoofer system with 13,000W and including the new 8C stands came in at less than $24k.  While most certainly a very significant investment, consider few *need* 4 SubMersives and more than a few systems at the show totaled more than 10x this price for just 2 speakers in the system.  It is also worth noting that for most rooms, 90% of this system experience can be recreated with 3 Catalyst 8Cs, 8C Stands matched to a SubMersive HP+ with HP-Slave for under $13,000.
Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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Mark_Seaton
Scott Wilkinson has already posted his report of his Saturday visit at THE Show.  It was great to have someone with Scott's extensive listening experience with both exotic 2 channel systems and well regarded home theater systems publish his impressions.  His report is listed on the AVS Home Page and can be found directly here.

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My last stop before the show closed for the day was Seaton Sound, which had a full 5.1 setup and an older Samsung PN63C7000 plasma TV. All five main channels were reproduced by self-powered Catalyst 8C speakers joined by four SubMersive F2 subwoofers driven by an SS2-8000 subwoofer amplifier. The pre/pro was an Onkyo PR-SC5508, and Mark Seaton, who is an Audyssey Pro calibrator, had tweaked the Audyssey XT32 room correction for the small room, which felt really cramped with all those large speakers. Still, the sound worked—so well, in fact, that it was among the best I heard at the show.
 
We listened to several clips played from a PC, including a k.d. lang concert video, the Eagles Farewell Tour, and How to Train Your Dragon in surround as well as several 2-channel clips, including "Flight of the Cosmic Hippo" by Bela Fleck (great bass!), "Straighten Up and Fly Right" by Take 6 and George Benson, a drum improvisation from a Sheffield Lab XRCD, and "Stairway to Heaven" by guitar duo Rodrigo y Gabriela. Everything sounded exceptionally clean and clear with beautiful balance throughout the entire audio spectrum, including deep bass.

[e9a73246_THES-Seaton]
Scott continued:
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The Seaton Sound room was crammed with five Catalyst 8C active speakers and four SubMersive F2 subs powered by an SS2-8000 subwoofer amp; total amp power was 13,000W! The total cost for the Seaton products in the room was around $25,000. The pre/pro was an Onkyo PR-SC5508 running Audyssey XT32, and the sources were an Oppo BDP-105 Blu-ray player and a Baetis Audio Revolution II PC running JRiver Media software. The display was a Samsung PN63C7000 plasma.
Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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Mark_Seaton
Scott Wilkinson also coordinated an AVS Meetup at THE Show Newport Beach you can read about here.  It was great to have a more relaxed setting to chat with many from AVS Forum who I previously only knew by a screen name.


Scott wrapped up his accounting of the show:
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After the show closed, I was delighted to hang out with about 20 AVS members by the pool at the Atrium hotel; it was great fun to talk about our experiences at the show and other geeky AV topics. Even better, Mark Seaton and Mark Waldrep joined us to share their perspectives on high-end audio. A grand time was had by all, and I look forward to next year's T.H.E. Show, when I plan to summon the AVS tribe again for more fun in the sun!

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Quote:
AVS members gathered in a cabana by the Atrium pool after the show closed on Saturday to talk tech. Joining us was Mark Seaton and Mark Waldrep, who had just finished a long day manning their booths. Thanks to all who dropped by!


You can see me to the right and behind Scott, and Matt (aka mtg90) to the left of me, with Brian Oppegaard of SpeakerPower directly to the right of Scott.  SpeakerPower is a few short miles from THE Show's location and provided a lot of support to us, and even the 63" Plasma from his home! Many thanks to all that came by the room and to those who helped pull this major production off.
Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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audioguy
If you remove two or three guys from the back row (Mark and friends), this is apparently a sport for the older set (I certainly qualify)
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FOH
Audioguy, good point!

I'm not sure that's a good thing or a bad thing. Maybe it's simply a disposable income thing.

I think we all can see young enthusiasts are the exception, for whatever reason.

I'm in my 50s, back in high school and college, HiFi was huge. Mobile car audio was just as popular then, maybe more so, than it is today. I do encounter more and more AVS'ers, both in person and online, that made their way into this hobby from car audio (that being the case, some of these younger guys (not all) have a penchant for über subwoofer systems, operated with generously hot house curves ... just an observation).

I get it, in live sound, sometime in the last ten years or so, ... the kick drum became the new lead vocal! [biggrin]    

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Mark, looks like most everyone was quite impressed, which isn't surprising.

Curious, I know show load-ins/set-up can be an incredibly hectic time, but did you take and capture any system measurements?

Also, any opportunity to experience any other systems?
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audioguy
FOH:

I'm a good bit older than you. Got my first stereo in college and never stopped. That said, I (we?) had fewer choices to pick from. No internet; no computers; no electronic toys, etc.

While disposable income may certainly be part of it, the customers of the company I just sold, many of whom were in their later 30's and 40's, were living in homes starting at $700,000. Maybe 1 (out of about 400) had any sort of serious audio or home theater system. Mostly just plasma TV's all over the house.

Let's play with some numbers. This really is a niche market. There are about 90,000,000 single family US homes, including trailer homes. Let's assume there are 80,000,000 single family homes that are not trailers. How many of those, would you estimate, have an audio/home theater system that, for example, has a total MSRP of, say, $10,000 to $15,000? A million? My bet is maybe a fifth of that or 200,000 or even less. At 200,000 "systems" we are talking about 0.25%. Even at 500,000 systems, we are still talking about 0.625%.

These are just wild guesses but the market size is probably incredibly small and apparently a large % of the owners of such systems are 50 plus!

Who knows??
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Mark_Seaton
AV Showrooms just posted up parts 2, 3 & 4 of their coverage of THE Show at Newport.  Included in part 3 is a nice walk through of our demo room while we were playing a few concert video clips (Eagles Farewell Tour & KD Lang). Too bad they didn't have time to ask any questions about the system but I appreciate the coverage and look around the room.  At least he liked the sound. [cool]

Mark Seaton
Seaton Sound, Inc.
sales@seatonsound.net
773-290-8436
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audioguy
Based upon his reaction, he wasn't expecting much and was surprised that it sounded good!!
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hifiaudio2
Yep I literally have one friend here my age that is into true home theater anywhere close to my obsession with it.  He has a nice home theater that I helped him pick out equipment, design, and acoustic treatments for.  He is my age,  37.  I don't know anyone else at all (other than forum "friends"  that I have not met in person)  that has a dedicated room, spends time thinking about or talking about home theater, or spends much of their disposable income on it.

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audioguy
I know one guy. He is also retired and is a tweaker like I am. His 2 channel system is one of the best I have heard but he needs more "woofage" for HTgiven the cubic feet of his room. He has dual SubMersive HP's and could use 2 to 4 more!

I think we are a very rare breed. Very rare !
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